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Dirección de marketing /

Kotler, Philip

Dirección de marketing / por Philip Kotler y Kevin Lane Keller. - 14 ed. - México : Pearson, 2012. - xxii, 781 p. : il.

ISBN: 9786073212458

LCCN: 104166

Subjects--Topical Terms:
Mercadeo.

Dewey Class. No.: 658.802 / K68 2012

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