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Estrategia y ventaja competitiva \ Michael E. Porter ; traducción Germán Orbegozo, Idoia Bengoechea y Jorge Borja

Porter, Michael E.

Estrategia y ventaja competitiva \ Michael E. Porter ; traducción Germán Orbegozo, Idoia Bengoechea y Jorge Borja - España : Deusto, 2006 - 222 p. - Líderes del management .

ISBN: 84-234-2378-6

LCCN: 175806

Subjects--Topical Terms:
Estrategias comerciales
Marketing strategies

Dewey Class. No.: 658.848 P67 2006

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