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Estudios de mercadotecnia /

Kotler, Philip

Estudios de mercadotecnia / /por Philip Kotler and Keith K. Cox. - México, D.F. : Diana, 1975. - 581 p. ; : gráfs.

Trad. de : Readings in marketing management, 1972

ISBN: 9681307291

LCCN: 66297

Subjects--Topical Terms:
Mercadeo.

Dewey Class. No.: 658.8 / K5Y

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