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Fundamentos de mercadotecnia

Kotler, Philip.

Fundamentos de mercadotecnia /por Philip Kotler - México, D.F. : Prentice-Hall Hispanoamericana, 1985. - 648 p. : fots.; gráfs.

ISBN: 0135572320

LCCN: 82883

Subjects--Topical Terms:
Administración.
Consumidores (personas)
Control de precios.
Mercadeo.
Servicios

Dewey Class. No.: 658.8 / K8

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