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Markstrat 3 : simulación para la mercadotecnia estratégica

Larréché, Jean-Claude.

Markstrat 3 : simulación para la mercadotecnia estratégica /por Jean-Claude Larréché y Hubert Gatignon - México, D.F. : International Thomson, 2000. - 210 p.

ISBN: 987654321

LCCN: 84679

Subjects--Topical Terms:
Mercadeo.
Procesamiento automático de datos en mercadeo.

Dewey Class. No.: 658.8 / L3Y

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