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Investigación de mercados

Kinnear, Thomas C.

Investigación de mercados /por Thomas C. Kinnear y James R. Taylor - México, D.F. : McGraw-Hill, 1981. - 740 p.

Trad. de : Marketing research : an applied approach, 1979

ISBN: 9684511698

LCCN: 84983

Subjects--Topical Terms:
Mercadeo--Investigación.

Dewey Class. No.: 658.83 / K5Y

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