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Marketing internacional

Czinkota, Michael R.

Marketing internacional /por Michael R. Czinkota y Ilkka A. Ronkainen - 7 ed. - México, D. F. : Thomson, 2004. - 666 p. : ilus. ; anexos

ISBN: 9706863710

LCCN: 90511

Subjects--Topical Terms:
Comercio internacional.
Exportación e importación.
Mercadeo.
Precios.

Dewey Class. No.: 658.8 / C9Y 2004

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