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Marketing

Lamb, Charles W.

Marketing /por Charles W. Lamb, Joseph F. Hair y Carl McDaniel - 8 ed. - México, D.F. : Cengage Learning, 2006 - xxix, 746 p. : ilus.

ISBN: 9706865470

LCCN: 96289

Subjects--Topical Terms:
Estudio y enseñanza.
Mercadeo.

Dewey Class. No.: 658.8 / L16y

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