00986nam a2200325 a 4500 000107724 CHAP 20230529131234.0 131024s2010 mx ad |r| |||1|||spa d 104186 105158 9786077074144 CHAP 658.8342 A45 2010 Alonso Rivas, Javier 124453 Comportamiento del consumidor : decisiones y estrategia de marketing. 6 ed. México : Alfaomega, 2010. 508 p. + 1 CD (4 3/4 plg.) il., gráfs. E11695DGD 10 20131024 UCH01 1417 E11695DGD 10 20131024 UCH01 1420 E11695DGD 10 20131025 UCH01 1048 E11695DGD 10 20131025 UCH01 1110 Consumidores (personas) 27419 Mercadeo Investigación. 74882 Grande Esteban, Ildefonso 124454 BK LIBRO 0 104186 104186 0 0 ddc 0 2 0 GRAL BC BC PP_GRAL 2013-10-24 I.c/e LIBRO 2 3 658.8342 A45 2010 33724002591293 2024-12-01 12:46:26 2024-11-12 2019-12-31 LIBRO 0 0 ddc 0 2 0 GRAL BC BC PP_GRAL 2013-10-24 I.c/e LIBRO 1 658.8342 A45 2010 33724002338181 2023-08-23 00:00:00 2022-03-15 c.2 2019-12-31 LIBRO 0 0 ddc 0 1 0 MM BC BC PP_MM 2013-10-24 I.c/e 0 658.8342 A45 2010 33724002590266 2024-05-16 00:00:00 2019-12-31 CD Material complementario 0 0 ddc 0 1 0 MM BC BC PP_MM 2013-10-24 I.c/e 0 658.8342 A45 2010 33724002590278 2024-05-16 00:00:00 c.2 2019-12-31 CD Material complementario