@book{13022,
	author = {Heidingsfield, Myron S. and Blankenship, Albert B.},
	title = {Mercadotecnia},
	publisher = {CECSA,},
	year = {1972.},
	series = {El tutor del estudiante},
	address = {México, D. F. :},
	note = {Trad. de la 2ed. en inglés}
}