Howard, John A. <br/><br/>
The theory of buyer behavior 

 - New York :  Wiley,  1969 
 - 458 p. 
 - The Wiley marketing series .
 - The Wiley marketing series .
<br/><br/><label>LCCN: </label>16641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumidores (personas)
<br/><br/><label>Dewey Class. No.: </label>658.834  / H6