00543cam a22002177a 4500003000500000005001700005008004100022010001000063011001000073035001000083040000900093082001600102100002000118245003300138260002900171300001100200490003100211650003000242700002200272830003100294CHAP20230529131234.0971013s1969            r     00010     d  a16641  a17613  a21696  cCHAP  a658.834bH600aHoward, John A.14aThe theory of buyer behavior  aNew York :bWiley,c1969  a458 p. 4aThe Wiley marketing series17aConsumidores (personas)20 aSheth, Jagdish N. 4aThe Wiley marketing series