TY  - BOOK
AU  - Howard, John A.
AU  - Sheth, Jagdish N.
TI  - The theory of buyer behavior
T2  - The Wiley marketing series
U1  - 658.834 
PY  - 1969///
CY  - New York
PB  - Wiley
KW  - Consumidores (personas)
ER  -