@book{170875,
	author = {Kotler, Philip and Córdova Just, Arturo, tr.},
	title = {Dirección de mercadotecnia : análisis, planeación, implementación y control  /},
	publisher = { Prentice-Hall,},
	year = {1996},
	address = {México  :},
	edition = {8a ed.},
	note = {Título original: Marketing management analysis, planning, implementation and control}
}