@book{171686,
	author = {Taylor, Weldon J. and Razo Morales, Lorezo, tr.},
	title = {Mercadotecnia : un enfoque integrador  /},
	publisher = { Trillas,},
	year = {1969},
	address = {México  :},
	note = {Titulo original: Marketing. An integrated, analytical approach}
}