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  <titleInfo>
    <title>Investigación de Mercados</title>
  </titleInfo>
  <name type="personal">
    <namePart>Aaker, David A.</namePart>
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    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
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    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher> Mcgraw-Hill</publisher>
    <dateIssued>1989</dateIssued>
    <edition>2</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">und</languageTerm>
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  <physicalDescription>
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    <extent>715 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility"> por  David A. Aaker y George S. Day</note>
  <note>C/e</note>
  <subject>
    <topic>1.Mercados</topic>
  </subject>
  <classification authority="ddc">658.8 A3</classification>
  <identifier type="lccn">173074</identifier>
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    <recordCreationDate encoding="marc">220117</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240226120610.0</recordChangeDate>
    <recordIdentifier source="CHAP">dia_2557</recordIdentifier>
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