@book{173079,
	author = {Malhotra, Naresh K. and Parres Cárdenas, Verania de, tr.},
	title = {Investigación de mercados : un enfoque práctico /},
	publisher = { Prentice-Hall Hispanoamericana,},
	year = {1997},
	address = {México  :},
	edition = {2a ed.},
	note = {Título original: Marketing research: an applied orientation.}
}