@book{175821,
	author = {Ries, Al and Bengoechea Aira, Idoia, tr.},
	title = {Las 11 leyes inmutables de la creación de marcas en Internet  /},
	publisher = { Deusto,},
	year = {2006},
	address = {España  :},
	note = {Título original: The 11 inmutable laws of internet branding}
}