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  <titleInfo>
    <title>Las 11 leyes inmutables de la creación de marcas en Internet</title>
  </titleInfo>
  <name type="personal">
    <namePart>Ries, Al</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Bengoechea Aira, Idoia, tr.</namePart>
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  <name type="personal">
    <namePart>Ries, Laura, coaut.</namePart>
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    <place>
      <placeTerm type="text">España</placeTerm>
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    <publisher> Deusto</publisher>
    <dateIssued>2006</dateIssued>
    <issuance>monographic</issuance>
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  <language>
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    <extent>170 p.</extent>
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  <note type="statement of responsibility"> Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira</note>
  <note>Título original: The 11 inmutable laws of internet branding</note>
  <subject>
    <topic>Brands</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Internet marketing</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia por Internet</topic>
  </subject>
  <subject>
    <topic>Productos de marca</topic>
    <topic>Administración</topic>
  </subject>
  <classification authority="ddc">658.827 R54 2006</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Líderes del management</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">84-234-2380-8</identifier>
  <identifier type="lccn">175821</identifier>
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    <recordCreationDate encoding="marc">220117</recordCreationDate>
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