@book{175859,
	author = {Malhotra, Naresh K. and Ortíz Salinas, María Elena, tr.},
	title = {Investigación de mercados  /},
	publisher = { Pearson Educación,},
	year = {2008},
	address = {México  :},
	edition = {5a ed.},
	note = {Título original: Marketing research. An applied orientation}
}