@book{177687,
	author = {Aldrich, Douglas F. and Mercado González, Enrique Cruz, tr.},
	title = {Dominio del mercado digital : estrategias para la competitividad en la nueva economía  /},
	publisher = { Oxford University Press,},
	year = {2001},
	address = {México  :},
	note = {Título original: Mastering the digital marketplace: practical strategies for competitiveness in the new economy}
}