00851nam a2200169Ia 4500001032000000002005100320008003700371010001100408530002200419583002600441650003000467650002600497650003700523700004200560700004200602700003700644IA_The potential demand for the drink is 3, 913,000 units per year in 240 ml presentations. The project had an NPV (15%) of  4, 982,315.02, an IRR of 43.2% and a benefit-cost ratio of 1.70, indicators that dictate that the project is technically feasible, economically viable, and socially and environmentally feasible.PLAN DE NEGOCIOS DE UNA BEBIDA FUNCIONAL ELABORADA220117s    xx            000 0 und d  a184726  aDisponible en PDF  a1 ej. imp. ; 2 ej. CD 0aBeverage industryzMexico  aHibiscus sabdariffa   0aIndustria de bebidaszMéxico    aCastillo Linares, Erika Belem, asesor  aGarcía Chávez, Luis Ramiro, dir.   aSalinas Moreno, Yolanda, asesor