00993nam a2200205Ia 4500 IA_The potential demand for the drink is 3, 913,000 units per year in 240 ml presentations. The project had an NPV (15%) of 4, 982,315.02, an IRR of 43.2% and a benefit-cost ratio of 1.70, indicators that dictate that the project is technically feasible, economically viable, and socially and environmentally feasible. PLAN DE NEGOCIOS DE UNA BEBIDA FUNCIONAL ELABORADA 220117s xx 000 0 und d 184726 Disponible en PDF 1 ej. imp. ; 2 ej. CD Beverage industry Mexico 157683 Hibiscus sabdariffa 157684 Industria de bebidas México 157685 Castillo Linares, Erika Belem, asesor 163723 García Chávez, Luis Ramiro, dir. Salinas Moreno, Yolanda, asesor 163724 TESIS A74 2013 184726 184726