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  <name type="personal">
    <namePart>Castillo Linares, Erika Belem, asesor</namePart>
  </name>
  <name type="personal">
    <namePart>García Chávez, Luis Ramiro, dir.</namePart>
  </name>
  <name type="personal">
    <namePart>Salinas Moreno, Yolanda, asesor</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">drama</genre>
  <originInfo>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">d</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
  </physicalDescription>
  <note>Disponible en PDF</note>
  <note>1 ej. imp. ; 2 ej. CD</note>
  <subject authority="lcsh">
    <topic>Beverage industry</topic>
    <geographic>Mexico</geographic>
  </subject>
  <subject>
    <topic>Hibiscus sabdariffa</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Industria de bebidas</topic>
    <geographic>México</geographic>
  </subject>
  <identifier type="lccn">184726</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">220117</recordCreationDate>
    <recordIdentifier>IA_The potential demand for the drink is 3, 913,000 units per year in 240 ml presentations. The project had an NPV (15%) of  4, 982,315.02, an IRR of 43.2% and a benefit-cost ratio of 1.70, indicators that dictate that the project is technically feasible, economically viable, and socially and environmentally feasible.</recordIdentifier>
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