Britt, Steusruart Henderson Consumer behavior and the behavioral - New York : Wiley, 1966 - 592 p. ; gráfs. - The Wiley marketing series . - The Wiley marketing series . LCCN: 24711 Subjects--Topical Terms: Consumidores (personas)Microeconomía. Dewey Class. No.: 339.4207 / B75