TY  - BOOK
AU  - Britt, Steuart Henderson
TI  - Consumer behavior in theory and in action
T2  - The Wiley marketing series
U1  - 339.4207 
PY  - 1970///
CY  - New York
PB  - Wiley
KW  - Consumidores (personas)
KW  - Microeconomía
ER  -