TY  - BOOK
AU  - Kracmar, John Z.
TI  - Marketing research in the developing countries ; a handbook
T2  - Praeger special studies in international economics and development
U1  - 658.8 
PY  - 1971///
CY  - New York
PB  - Praeger
KW  - Comercio
KW  - Países subdesarrollados
KW  - Mercadeo
KW  - Investigación
ER  -