TY  - BOOK
AU  - Sherif, Muzafer.
AU  - Hovland, Carl.
TI  - Social judgment: : assimilation and contrast effects in communication and attitude change
T2  - Yale studies attitude and communication
U1  - 301.24 
PY  - 1961///
CY  - New Hven
PB  - Yale University Press
KW  - Actitud (Psicologia)
KW  - Cambio social
KW  - Comunicación, teoría de la
KW  - Psicología social
ER  -