Kotler, Philip <br/><br/>
Estudios de mercadotecnia / 
/por Philip Kotler and Keith K. Cox. 
 - México, D.F. :  Diana,  1975. 
 - 581 p. ; :  gráfs. 
<br/><br/> Trad. de : Readings in marketing management, 1972 
<br/><br/><label>ISBN: </label>9681307291 
<br/><br/><label>LCCN: </label>66297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo.
<br/><br/><label>Dewey Class. No.: </label>658.8  / K5Y