00913cam a22003257a 4500 000069025 CHAP 20220329141321.0 971013s1975 r 00010 d 66297 67269 9681307291 76739 CHAP 658.8 K5Y Kotler, Philip 63789 Estudios de mercadotecnia / /por Philip Kotler and Keith K. Cox. México, D.F. : Diana, 1975. 581 p. ; : gráfs. Trad. de : Readings in marketing management, 1972 BATCH-UPD 10 20130110 UCH01 0613 CONVERSION 10 20130109 UCH01 1337 E11695DGD 10 20150602 UCH01 1317 Mercadeo. 74880 Cox, Keith K. 28749 BK Alejandra Carrasco M. LIBRO 0 66297 66297 0 0 ddc 0 2 0 GRAL BC BC PP_GRAL 2019-12-31 LIBRO 0 658.8 K5Y 33724000856548 2019-12-31 00:00:00 2019-12-31 LIBRO