@book{78919,
	author = {David, Fred R.},
	title = {Conceptos de administración estratégica},
	publisher = {Prentice-Hall Hispanoamericano,},
	year = {1997.},
	address = {México, D.F. :},
	note = {Trad. de : Concepts of strategic management 5 ed. 1995.}
}