@book{82189,
	author = {Kotler, Philip.},
	title = {Dirección de mercadotecnia :},
	publisher = {Pearson Educación,},
	year = {1996.},
	address = {México, D. F. :},
	note = {Trad. de : Marketing management : analysis, planning, implementation, and control. 8ed., 1994}
}