@book{83708,
	author = {Cordero Meza,, Janet. and Ortíz Rosales, Miguel Ángel.},
	title = {Elaboración de un programa de marketing para la empresa dulces y botanas "RINOCAR"},
	publisher = {El autor,},
	year = {2001.},
	address = {Chapingo, Méx. :}
}