@book{95723,
	author = {Monroy Albarrán, María Abigail. and Chávez Martínez, Ignacio.},
	title = {Caracterización del sistema de franquicias :},
	publisher = {El autor,},
	year = {2008},
	address = {Chapingo, Méx. :},
	url = {http://10.13.5.2/tesis/107351.pdf}
}