Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción Arturo Córdova Just

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TextPublication details: México : Prentice-Hall, 1996Edition: 8a edDescription: xxix, 800 pISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Libro	Ingenieria Agroindustrial		General		658.8 K68 1996 (Browse shelf(Opens below))				1	Available			dia_004572

Título original: Marketing management analysis, planning, implementation and control