000 00881cam a22003017a 4500
003 CHAP
005 20230529131234.0
008 971013s1969 r 00010 d
010 _a16641
011 _a17613
035 _a21696
040 _cCHAP
082 _a658.834
_bH6
100 0 0 _aHoward, John A.
_956479
245 1 4 _aThe theory of buyer behavior
260 _aNew York :
_bWiley,
_c1969
300 _a458 p.
490 4 _aThe Wiley marketing series
590 _aBATCH-UPD
_b10
_c20130109
_lUCH01
_h2327
590 _aBATCH-UPD
_b10
_c20130110
_lUCH01
_h1859
590 _aCONVERSION
_b10
_c20130109
_lUCH01
_h1310
650 1 7 _aConsumidores (personas)
_2
_927419
700 0 _aSheth, Jagdish N.
_9105666
830 4 _aThe Wiley marketing series
_9112724
901 _aBK
942 _cLIBRO
949 _a658.834 H6
_bBC
_cLIBRO
_d33724000118725
_eLIBRO
_h35693
_i21696
_si
999 _c16641
_d16641