| 000 | 01077nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | dia_322 | ||
| 003 | CHAP | ||
| 005 | 20221213121033.0 | ||
| 008 | 220117s1996 xx 000 0 und d | ||
| 010 | _a170875 | ||
| 020 | _a968-880-676-5 | ||
| 040 | _cCHAP | ||
| 082 | _a658.8 K68 1996 | ||
| 100 |
_aKotler, Philip _963789 |
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| 245 |
_aDirección de mercadotecnia : análisis, planeación, implementación y control / _c Philip Kotler ; traducción Arturo Córdova Just |
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| 250 | _a8a ed. | ||
| 260 |
_aMéxico : _b Prentice-Hall, _c1996 |
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| 300 | _axxix, 800 p. | ||
| 500 | _aTítulo original: Marketing management analysis, planning, implementation and control | ||
| 503 | _aI.194105 | ||
| 504 | _aIncluye bibliografías | ||
| 590 | _aHF5415.13 K68 1996 | ||
| 650 |
_aMarketing _xManagement _9148141 |
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| 650 |
_aMercadotecnia _xAdministración _9148135 |
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| 700 |
_aCórdova Just, Arturo, tr. _9148142 |
||
| 901 | _a658.8 K68 1996 | ||
| 902 | _aM | ||
| 905 | _a5232271996 mx aimn8222223322spa16 | ||
| 942 |
_cLIBRO _2ddc |
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| 999 |
_c170875 _d170875 |
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