| 000 | 00968nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | dia_6266 | ||
| 003 | CHAP | ||
| 005 | 20231130123456.0 | ||
| 008 | 220117s2008 xx 000 0 und d | ||
| 010 | _a177729 | ||
| 020 | _a978-0-324-54839-6 \ 0-324-54839-7 | ||
| 040 | _cCHAP | ||
| 082 | _a380.1 L36 2008 | ||
| 100 |
_aLamb, Charles W. _964544 |
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| 245 |
_aMKTG / _c Charles W. Lamb, Joseph F. Hair y Carl McDaniel |
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| 250 | _aInstructor's ed. | ||
| 260 |
_aEstados Unidos de América : _b Cengage Learning, _c2008 |
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| 300 | _axiv, 321 p. | ||
| 503 | _aD. | ||
| 504 | _aBibliografía: p. 299-309 | ||
| 590 | _aHF5415 L36 2008 | ||
| 650 |
_aMarketing _9148134 |
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| 650 |
_aMercadotecnia _9148164 |
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| 700 |
_aHair, Joseph F., coaut. _9162027 |
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| 700 |
_aMcDaniel, Carl, Jr., coaut. _9162028 |
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| 901 | _a380.1 L36 2008 | ||
| 902 | _aA | ||
| 905 | _a5232272008 -usadmn8222223322eng16 | ||
| 942 |
_cLIBRO _2ddc |
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_c177729 _d177729 |
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