| 000 | 01131cam a22003257a 4500 | ||
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| 003 | CHAP | ||
| 005 | 20220329142342.0 | ||
| 008 | 000911d1996 mx r 00110 esp d | ||
| 010 | _a82189 | ||
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| 035 | _a93671 | ||
| 040 | _cCHAP | ||
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_a658.8 _bK6Y 1994 |
| 100 | 0 | 0 |
_aKotler, Philip. _963789 |
| 245 | 1 | 0 |
_aDirección de mercadotecnia : _banálisis, planeación, implementación y control _c/por Philip Kotler |
| 260 |
_aMéxico, D. F. : _bPearson Educación, _c1996. |
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| 300 |
_a800 p. : _bilus. |
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| 500 | _aTrad. de : Marketing management : analysis, planning, implementation, and control. 8ed., 1994 | ||
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_aBATCH-UPD _b10 _c20130110 _lUCH01 _h0613 |
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_aBATCH-UPD _b10 _c20130410 _lUCH01 _h0255 |
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| 590 |
_aCONVERSION _b10 _c20130109 _lUCH01 _h1346 |
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| 650 | 1 | 4 |
_aAdministración de empresas. _9922 |
| 650 | 1 | 4 |
_aMercadeo. _974880 |
| 901 | _aBK | ||
| 905 | _aLilia Sánchez G. | ||
| 942 | _cLIBRO | ||
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_a658.8 K6Y 1994 _bBC _cLIBRO _d33724000788675 _eLIBRO _gI.206480 _h98634 _i93671 _si _t$231.75 |
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